I’m Vasiliana Skyftou, a digital marketer, brand strategist and the founder behind Orèlie Magazine.
For over five years, I’ve been working at the intersection of strategy, aesthetics and performance, helping brands grow through intentional digital marketing, brand positioning and data-driven storytelling. My background spans from performance marketing and global media to brand management and editorial content — always with one core belief: presence matters more than noise.
Orèlie was born as a space where fashion, beauty and culture are not treated as trends, but as expressions of identity, power and modern life. A digital magazine curated with purpose — for those who value elegance, clarity and depth.
Alongside my work in digital marketing and media, I’m also the founder of SK Media, where I lead brand and performance strategies with a results-driven yet human approach.
Today, my life and perspective have expanded in the most transformative way: I’m also a mother to a five-month-old baby. Motherhood reshaped not only my daily rhythm, but my creative vision — deepening my understanding of balance, intention and what truly deserves our attention.
Orèlie reflects exactly that philosophy:
intentional beauty, thoughtful storytelling and modern elegance, created with awareness, strength and heart.
With love,
Vasiliana
Orèlie magazine 